The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Steven Noels, CTO at NGDATA, and David Raab, Founder at CDP Institute, discuss how your company can both prepare for GDPR and use the regulation as a foundation for digital transformation.
Join Charlie Cole, Chief Digital Officer at Tumi, to learn how Tumi aligned marketing and IT to grow sales, improve operational efficiencies, and differentiate their brand.
Stephanie McKay, Email Marketing and Personalization Manager at Lucky Vitamin, shares a day in the life of her creative team.
From the Blog
Often in website optimization, you don’t exactly need the Artificial Intelligence team to identify the quick wins that contribute to a better user experience. Read more.
Postcards from The Client Side: Set Business Stakeholder Expectations Early and Often for CDP Success
The CDP is going to convert our anonymous web visitors to known contacts. Read more.