The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Commanders Act explains how to meet various marketing challenges with a CDP. Download now.
The CDPI and Leadspace detail how companies need to respond to the rise of customer data. Download now.
From the Video Collection
Chris Chapo of The Gap shares his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success.
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.
From the Blog
What's all the crumble? Read more.
One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy. Read more.
One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?" Read more.