When the Third-Party Cookie Party is Over (Amperity) explains how brands can make the most of first-party data.
The data trust model proposes individuals can control their data for profit (CDPI) explores a way of giving individuals control. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications, London.
Glossary of Marketing Privacy Terms (CDP Institute) defines important concepts relating to marketing privacy.
Introduction to Data Clean Rooms (CDP Institute and Zeotap) describes a way people can explore personal data while preserving privacy.
The Data Trust Imperative (Acxiom) describes how brands can earn trust to generate value through data.
How to Build a Data Foundation that Meets CCPA Compliance (Tealium) helps you prepare for the strictest data privacy law in United States history.
Intelligent Data Privacy (Informatica) explores how to reduce the risk of data loss and misuse in compliance with privacy regulations.
Powering Privacy Compliance with a Customer Data Platform (CDP Institute and Treasure Data) explains how a CDP can help advertisers comply with stronger rules.
Master Class Webinar Series: California Consumer Privacy Act (Tealium) takes you from basics to best practices on the CCPA.
Why Data Governance Matters More Than Ever (Acxiom) details the importance of building a lasting data governance program.
Driving Personalization in the Age of Privacy with a CDP (Tealium) explains how a Customer Data Hub can help you balance privacy and personalization to increase customer trust.
Profiling and Analytics Under GDPR: The Data Governance Imperative (SAS) details how the privacy law will affect the use of customer data.
Data Privacy & Security Report (Wunderman Thompson Data) explores human insights to help brands implement data-safe strategies.
Turn GDPR Into an Opportunity (Informatica) describes how the new data law can be a benefit for enterprises looking to transform for the better.
Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data (Tealium) details how to proactively keep your customers' trust.
California Consumer Privacy Act (DataEM) lists what identifiers are covered by the CCPA and explains your options.