Our Mission

To educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.


The CDP Institute provides vendor-neutral information about issues, methods, and technology related to customer data management in general and to Customer Data Platforms in particular. Activities include publishing of educational materials, news about industry developments, creation of best practice guides and benchmarks, and a directory of industry vendors.


Modern marketing requires a unified view of customer data to support coordinated, optimal treatment of each customer and prospect across all channels throughout the customer life cycle. Customer Data Platforms allow marketers to create this unified view.


Individual membership in the CDP Institute is free of charge.


News Coverage and Press Releases.

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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

Advisory Board

Christophe Alves, CEO, Scal-e ● Aditya Bhamidipaty, Founder and CEO, FirstHive ● Amit Bivas, Head of Marketing, Optimove ● Fabrizio Barbarossa, CEO, White Rabbit ● Anthony Botibol, CMO, BlueVenn ● Scott Buelter, President, Ascent360 ● David Chinn, President and CMO, Lexer ● Vijay Chittoor, Co-Founder and CEO, Blueshift ● Nipul Chokshi, VP Marketing, Lattice Engines ● Jurgen Desmedt, CMO, NGDATA ● Manish Gambhir, Partnerships and Business Solutions Manager, Meiro ● Martin Kihn, SVP Strategy, Salesforce Marketing Cloud ● Matt Lewis, Partnerships, Simon Data ● Paul Mandeville, Chief Product Officer, QuickPivot ● Marko Maras, Founder and CEO, Audiens ● Margaret Mastrogiacomo, EVP Strategy, NextGuest ● James McDermott, CEO, Lytics ● Cory Munchbach, COO, BlueConic ● Dale Renner, CEO, Redpoint Global Inc. ● Dirk Rohweder, Founder and COO, Teavaro ● Allen Pogorzelski, VP of Marketing, Openprise ● Tim Suther, Founder, Suther Strategic LLC ● Tetsuya Takeuchi, Executive Officer, Irep Co. ● Anand Thaker, Founder and CEO, IntelliPhi ● Tom Treanor, CMO, Treasure Data ● Amit Varshneya ● Julie van der Weele, Head of Marketeing, Relay42 ● Karen Wood, Senior Director of Product Marketing, Acquia ● Abhi Yadav, Founder, ZyloTech ● Dionysios Zelios, Senior Consultant, Data Talks


The CDP Institute is managed by Raab Associates Inc., a consultancy specializing in marketing technology and analysis. Raab Associates defined Customer Data Platforms as a category in 2013.


Sponsors of the CDP Institute provide financial support and contribute content to the Institute Library. Sponsorship is limted to vendors whose primary products are CDPs.

Gold Sponsors

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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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