- Case Studies
Rip Curl Case Study (Lexer) shows how digital teams can use the Lexer CDP for advanced audience segmentation, high-value acquisition, and more.
ASOS Case Study (Simon) describes how the e-commerce fashion and cosmetics retailer harnessed their data to its full potential.
DAVIDsTEA Case Study (Acquia) describes how the company improved customer experiences with personalization and segmentation.
Belgian Cycling Factory Case Study (BlueConic) explains how the unified data in BlueConic's profiles revealed new customer insights.
AEP Energy Case Study (Microsoft) explains how Customer Insights created a 360-degree view of customers.
Black Diamond Case Study (Lexer) describes how to achieve incredible top-line revenue increases, significant media efficiencies, and highly agile processes to scale operations.
GVC Case Study (Optimove) details how an international gambling and betting operator used hyper-segmented target groups to gain significant improvement in key metrics.
Web Services Case Study (Redpoint) explains how the company unified 20 databases into a single customer view.
Lids Case Study (Acquia) explains how the CDP standardized data from an existing loyalty program and provided insights.
Aku Pintar Case Study (Netcore) explains how Indonesia's leading edtech company benefited from multiple marketing channels.
Tivoli Case Study (Microsoft) explains how the Danish attraction reduced churn and increased visit frequency.
Chatbooks Case Study (Blueshift) details how sophisticated, event-triggered campaigns led to double the engagement.
Goba Sports Group Case Study (BlueConic) describes how one global, multi-brand retailer liberated data with BlueConic to improve marketing KPIs and marketing efficiency.
IBM Case Study (Segment) describes how the IBM Cloud easily handles multiple data sources in real time.
The ICONIC Case Study (Lexer) demonstrates the power and simplicity of the Lexer implementation, enabling self-serve customer insights and data-driven segmentation in just 15 days.
Belfius Case Study (NGDATA) details how bringing all of the data together enables relevant recommendations for pension savings.
UNICEF Netherlands Case Study (Microsoft) describes how Dynamics 365 Customer Insights personalized interactions at scale.
Anonymous Fast Casual Restaurant Case Study (SessionM) explains how SessionM helped integrate a large rewards program.
Meru Cabs Case Study (Netcore) details how the ride hailing service increased new registrations as a result of targeted communications.
Smartwool Case Study (Ascent360) describes how the apparel company achieved a 14% higher open rate with a re-engagement campaign.
Canary Case Study (Simon) explains how the home security company leveraged Simon to do away with operational impediments and drive customer conversions.
Marston's Case Study (Microsoft) describes how using a CDP increased customer loyalty and conversions.
HelloFresh Case Study (CrossEngage) shows how the meal-kit company used a CDP to create consistent, relevant cross-channel messaging.
Village Entertainment Case Study (Lexer) shows how Lexer helped a cinema exhibition leader boost loyalty and lifetime value by prioritizing data-driven, customer-first strategies.
Skillshare Case Study (Blueshift) describes how the power of AI resulted in ROI within 90 days.
Advantage Rent a Car Case Study (BlueConic) details how the rental car company uses BlueConic to drive their direct-to-consumer experience.
Bussan Case Study (Netcore) describes how Indonesia's leading auto finance company improved website lead generation by 147%.
Meredith Case Study (Segment) details how the publication company streamlined their customer data to create unprecedented growth opportunities.
Essent Case Study (NGDATA) explains how the energy supplier was able to predict the likeliest callers and provide them with appropriate information and offers.
DIY Retailer Case Study (Redpoint) describes how an international retailer improved marketing efficiency with a single point of control.
Anonymous Retail Case Study (SessionM) describes how SessionM constructed a successful loyalty program.
Mike's Bikes Case Study (Ascent360) details how the largest bike dealer in North America improved marketing with customized engagements.
Zumper Case Study (Blueshift) explains how the real estate startup scaled leads by 384%.
Shift Case Study (Segment) explains how the online car marketplace created individualized campaigns from multiple data streams.
Nykaa Fashion Case Study (Netcore) details how India's largest beauty destination increased web-push revenue by 50%.
Kirin Case Study (Treasure Data) shows how the world-renowned beverage and liquor company built complete customer profiles to improve marketing campaign performance.
US Fortune 50 Retail Bank Case Study (NGDATA) describes how the Intelligent Engagement Platform provided real-time recommendations based on various source systems.
Sweaty Betty Case Study (Optimove) describes how the activewear company got personal with customers.
OneLogin Case Study (Leadspace) details how the leader in unified access management was able to double engagement with intent data.
Anonymous Consumer Goods Case Study (SessionM) shows how SessionM tracks various types of users.
Barkbox Case Study (Simon) shows how the online business worked with Simon to drive a 97% lift in year-over-year revenue per user.
WEHCO Media Case Study (BlueConic) details how publishers can maximize revenue from audiences.
AEG Presents Case Study (Lytics) shows how AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.
Lucerna Health Case Study (Redpoint) demonstrates the use of a CDP to improve value-based care.
Vivino Case Study (Simon) describes how Simon distilled Vivino's daily segment-building workflow into an automated process and significantly increased revenue per email send.
Paul Stuart Case Study (Optimove) shows how the luxury retailer used Optimove to automate multi-channel delivery of personalized customer communications.
Atlassian Case Study (Lytics) explains how Atlassian uses Lytics to increase engagement through in-product messaging, deliver personalized email campaigns, and identify strategic upsell and cross-sell opportunities.
The Economist Case Study (Lytics) shows how Lytics delivered a personalized content experience to each reader and 4x more subscription revenue to the Economist.
Xanterra Case Study (Redpoint) describes how the globally diversified travel company reduced data prep time and increased revenue lift.
Adore Me Case Study (Optimove) describes how Adore Me significantly increased revenues and order volume using Optimove's Customer Marketing Cloud.
Wish Case Study (Treasure Data) describes how Wish uses real-time data to build an $8 billion ecommerce experience.
Thule Case Study (Ascent360) shows how Thule improved engagement with inactive customers.
Subaru Case Study (Treasure Data) shows how Subaru puts data in the driver's seat with Treasure Data.
American Automobile Association Case Study (BlueVenn) shows how AAA used BlueVenn to integrate near real-time data, historical behavior, and predictive models to deploy campaigns in online and offline channels.
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