Welcome to the CDP Vendor Directory.  This lists all CDP vendors known to the Institute.  These are firms that meet the Institute's definition of a CDP and whose primary business is CDP software.  Sponsors of the Institute receive expanded listings.

Sponsor Founding +Real.pngAcquia CDP (Formerly AgilOne)

Acquia CDP is a customer data platform for enterprise B2C companies. Our vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, machine learning and analytics to understand customer behavior, and real-time APIs to activate data and orchestrate experiences across all touchpoints, Acquia CDP creates authentic omni-channel customer relationships that maximize lifetime value. 

Web: https://www.acquia.com/products/marketing-cloud/customer-data-platform     Contact us: https://www.acquia.com/about-us/contact   

Sponsor Founding Gold+Real.pngActionIQ

ActionIQ is at the center of a data-driven revolution that is changing the way brands think about customer experience, digital transformation and the value of customer data as a core corporate asset. As an Enterprise CDP, ActionIQ helps Fortune 500 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. They are VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI. 

Web: www.actioniq.com     email: info@actioniq.com    blog: www.actioniq.com/blog

Twitter: @ActionIQinc    LinkedIn: actioniq   

Adobe Real-Time CDP






Algonomy (was Manthan)




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Amperity's mission is to help companies use data to serve their customers. Amperity's enterprise Customer Data Platform has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a truly comprehensive and actionable Customer 360. This multi-patented unified view improves marketing performance, fuels accurate customer insights, and enables world-class customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world's most loved brands, including Kroger, Alaska Airlines, Wyndham Hotels & Resorts, Lucky Brand, Kendra Scott, Planet Fitness, Kenneth Cole, e.l.f. Cosmetics, Seattle Sounders FC, Crocs, Stanley, Endeavour Drinks, and many more.

Web: www.amperity.com     email: hello@amperity.com    blog: amperity.com/resources/blog

Twitter: Amperity   LinkedIn: amperity   



Appier Group, Inc.Sponsor Gold Real.png

Founded in 2012 by a collective of artificial intelligence (AI) and data analytics experts, Appier makes it easy for companies to apply AI technology to help make precise, data-driven decisions, overcome business challenges and achieve growth. It offers four core products: CrossX, an AI-powered customer acquisition and segmentation tool to identify high quality users for our customers; AiDeal, which uses AI to discern customer intent and trigger purchase by delivering incentives to hesitant buyers; AIQUA, an AI-based customer engagement platform and AIXON, a data science platform that unifies data to generate actionable insights. Appier has 17 offices across APAC, U.S. and Europe and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information.

Web: www.appier.com     email: marketing@appier.com    blog: www.appier.com/blog

Twitter: @goappier    LinkedIn: appier   

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Ascent360 partners with B2C marketers to simplify today’s increasingly complex data world and enable authentic relationships with prospects and customers. Our Customer Data Platform (CDP) creates a single source of truth from your siloed data sources. Then we provide marketing guidance to develop successful revenue-generating campaigns that increase engagement and maximize lifetime value.  With us, you realize both immediate return and sustained value year over year.  We get your company where it belongs – at the top!

Web: www.ascent360.com     email: info@ascent360.com    blog: www.ascent360.com/blog/

Twitter: @ascent360    LinkedIn: ascent360   



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All the benefits of the best CDP with none of the complexity, costs or delays associated with typical deployments.

Audiens gives marketing teams direct, precise control over targeted customer communications and marketing. It eliminates campaign wastage to deliver stronger success at much lower costs.

Audiens automatically collects and unifies customers actions across all touch points on websites, in apps, CRM, point of sale and more – without the need for expensive consultancy or IT involvement. It quickly segments and activates campaigns across all the leading marketing channels.

Web: audiens.com     email: sales@audiens.com     LinkedIn: audienscdp   

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BlueConic, the leading pure-play customer data platform, liberates companies' first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persisten, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.

Web: www.blueconic.com     email: info@blueconic.com    blog: www.blueconic.com/blog

Twitter: @blueconic    LinkedIn: blueconic   

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Blueshift helps brands deliver relevant, connected experiences across every customer interaction. It’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Leading consumer brands such as LendingTree, Udacity, Discovery, PayPal, Groupon, and the BBC use Blueshift to drive continued revenue growth through elevated customer engagement.


  • Omnichannel Orchestration: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across channels.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data -- historic, real-time, and predicted -- collected from every interaction.
  • Predictive Intelligence: Scale 1:1 experiences with customizable AI that adapts to users by making sense of first-party data and real-time behavior and optimizing who to target, with what content, on which channel, and at what time.
  • Audience Segmentation: Build rich, precise customer segments within minutes based on any attribute or behavior through an intuitive, advanced segmentation engine.
  • 1:1 Personalization: Dynamically personalize product, content, and offers for each customer interaction in real-time based on current context and deep customer understanding.

Web: blueshift.com     email: hello@blueshift.com    blog: blueshift.com/blog

Twitter: @blueshiftlabs     LinkedIn: Blueshift Labs   





Buyer Genomics






Camp de Bases


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Celebrus, the Customer Data Platform from D4T4 Solutions, captures the market's most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud. Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.

Web: www.d4t4solutions.com/customer-data-platform     email: moreinfo@d4t4solutions.com    blog: www.d4t4solutions.com/blog/business/

Twitter: @celebrustech    LinkedIn: celebrus-technologies  

Sponsor Gold Real.pngCheetah Digital

Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today's consumer. Many of the world’s best brands, including American Express, Hilton, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.

Web: www.cheetahdigital.com     email: bruce.swann@cheetahdigital.com     blog: www.cheetahdigital.com/blog

Twitter: @Cheetah_Digital    LinkedIn: cheetahdigital   







Sponsor Gold Real.pngCommanders Act

Commanders Act is a Customer Data Platform recognized by Gartner and composed of five business applications:

  • Gain operational agility by controlling the life cycle of your tags.
  • Protect your business by collecting the consent of your visitors regarding personal data (GDPR).
  • Identify and reconcile the identities of your visitors from the first interaction.
  • Segment your customer data to feed your campaign tools and ensure the best customer experience.
  • Measure the contribution of each of your campaigns and optimize your investments.

Our solutions are real-time and omnichannel. Thanks to its experience acquired with 450 European companies, the marketing teams have the best solutions to ensure their digital sovereignty and optimize their commercial performance.

Web: www.commandersact.com     email: contact@commandersact.com    blog: www.commandersact.com/en/blog

Twitter: @CommandersAct    LinkedIn: commandersact   









Sponsor Gold Real.pngCordial

Cordial is a cross channel messaging and data platform built for the agile marketer. Our vision is to build technology for teams to communicate cordially—delivering messages that are personal, relevant, and emotionally intelligent, and we believe data is the foundation. Our technology is built to ingest, activate, and transform unlimited amounts of data, flexibly and frictionlessly, with enterprise performance and security. With multiple real-time data feeds flowing into the platform, complex data is activated and ready for immediate use in your messaging programs. Brands like TOMS, Eddie Bauer, 1-800 Contacts, Backcountry.com, Bob’s Discount Furniture, mindbodygreen, and The Mighty partner with Cordial to increase customer engagement, accelerate speed to market, and future-proof their enterprise.

Web: cordial.com     email: be@cordial.com     blog: blog.cordial.com

Twitter: @cordialinc    LinkedIn: becordial   

Sponsor Europe Founding+Real.pngCrossEngage

In 2015, Manuel Hinz and Dr. Markus Wuebben founded CrossEngage to fill the market gap for a platform that handles all marketing activities across channels.

CrossEngage integrates all data available (product data, user data, order data and behavioral data), adding easy-to-use customer journey and segmentation tools, and connects this setup to best-of-breed marketing channels for email, direct mailing, programmatic advertising, social ads and any other channel used by our clients.

Web: www.crossengage.io     email: info@crossengage.io   

Twitter: @crossengage    LinkedIn: crossengage   







Sponsor Europe Real.pngData Talks

At Data Talks we talk data. We give every company the opportunity to collect, analyze and act on their data – in order to create a unique customer experience. Data Talks offers a Customer Data Platform (CDP) as a SaaS solution. With it, companies can democratize their data across all departments and create a world-class customer experience. Data Talks is located in central Stockholm and our team is growing rapidly. We also work closely with our development partner in Portugal.

Web: https://www.datatalks.se     email: Info@datatalks.se   blog: www.datatalks.se/blog

Twitter: @datatalksnow    LinkedIn: data-talks   





Sponsor Gold Real.pngDun & Bradstreet

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. Powered by Dun & Bradstreet’s open CDP, D&B Rev.Up ABX gives you the power to:

  • Power to Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy
  • Power to Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving
  • Power to Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond
  • Power to Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Web: www.dnb.com       blog: https://www.dnb.com/perspectives/marketing-sales.html

Twitter: @DNB_Marketing    LinkedIn: dun-&-bradstreet   



Sponsor Gold Real.pngEpsilon PeopleCloud

Epsilon is the global leader in outcome-based marketing and is positioned at the core of Publicis Groupe. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Web: epsilon.com  contact: epsilon.com/data-driven-marketing-solutions-contact-us   blog: epsilon.com/us/insights/resources

Twitter: @EpsilonMktg    LinkedIn: epsilon   

Eulerian Technologies




Exponea (now Bloomreach)






FirstHive is an Intelligent Customer Data Platform that builds Unique Customer Identities by extracting data from various sources of customer interactions such as Social, Web, Mobile and Landing Pages. It also includes transaction systems such as ERP, CRM and Customer Care. It is the world's first CDP to use Machine Learning for building Unified Customer Identities and layer these Unified Identities with actionable recommendations to deliver a disproportionate jump in Marketing ROI. Our key customers include some of the world's leading Banking, Financial Services, FMCG/CPG and Manufacturing companies. FirstHive is privacy by design, GDPR/PDPA/CCPA compliant product. In the first New Data Wave published by Forrester in early 2019, FirstHive was featured among the top 5 CDPs globally on current product readiness.

Web: firsthive.com     email: info@firsthive.com    blog: firsthive.com/blog/

Twitter: @firsthive    LinkedIn: firsthive   











Group FIO





Healthgrades empowers meaningful connections between patients and their healthcare providers.  On healthgrades.com, millions of consumers a month find and schedule appointments with their provider of choice. With our scheduling solutions, marketing services, advanced CRM/data analytics applications and newly launched CDP platform, we help our health system clients representing over 1,500 hospitals nationally to cultivate relationships and build customer loyalty. 

Web: www.healthgrades.com     email: marketing@healthgrades.com    blog: hs.healthgrades.com/hospitals/blog/

Twitter: @healthgrades    LinkedIn: healthgrades   








Informatica LLC

Informatica® is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. With our Intelligent Customer Data Platform, Informatica helps B2C and B2B organizations grow revenue from new and existing customers through improved marketing campaign effectiveness and targeted sales initiatives based on a deep understanding of customers and accounts. With an intelligent CDP, organizations benefit from AI-powered automation and machine-driven capabilities to continually improve data matching and quality, segmentation and analytics, scale and performance. Informatica has helped more than 9,000 customers over 25 years unleash the power of data.

Web: www.informatica.com     email: www.informatica.com/contact-us.html    blog: blogs.informatica.com

Twitter: Informatica   LinkedIn: informatica   






Integral Core Customer Data Platform from EVERRISE accumulates and manages all customer data.

Integral Core's strength is the high speed data processing and customizability that enable 4R of Right target, Right timing, Right channel and Right message.

Based on the proven service of AWS ™, Integral Core has a big data processing architecture that we designed optimally. Here is the task of accumulating a large amount of data and the answer to the contradictory task of utilizing those data in real time. Scaling is also possible without changing the architecture. We will respond widely to companies starting from small scale operation and accumulating petabyte (PB) class data.

Web: cdp-integral.com/     email: contact@ever-rise.co.jp    blog: cdp-integral.com/blog

Intent HQ










Sponsor Gold Real.pngLeadspace

Leadspace B2B Customer Data Platform empowers Sales and Marketing to find and convert their ideal customers through accurate, personalized engagement across all channels. By combining customers’ 1st party data with unparalleled 3rd party data coverage, intent signals and Artificial Intelligence, Leadspace provides a 360-degree view of customers and prospects, and can accurately recommend the best marketing and sales activities to pursue. Updated in real time and automated directly into leading CRMs and Marketing Automation Platforms, data and intelligence remain constantly accurate and actionable. Based in San Francisco, Denver and Israel, Leadspace is trusted by more than 130 B2B brands and 7 of the 10 largest enterprise software companies, including Microsoft, RingCentral and Marketo.

Web: www.leadspace.com     email: info@leadspace.com    blog: www.leadspace.com/blog/

Twitter: @Leadspace    LinkedIn: leadspace   



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Lexer helps retailers genuinely understand their customers and engage them with the experiences they deserve. Built for retail, our Customer Data Platform is an easy-to-use hub for customer insights, segmentation and targeting. Lexer will help you at every customer touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth.

Key advantages:

  • Unify all customer data into a single customer view
  • Enrich customer profiles with 3rd party data
  • Advanced customer analytics and insights in marketer friendly dashboards
  • Effortless and effective segmentation and targeting
Web: lexer.io     email: hello@lexer.io    blog: lexer.io/resources/

Twitter: @camplexer     LinkedIn: Lexer   

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Lytics helps marketers know what their customers want and deliver relevant, personalized experiences across their digital properties. Companies like General Mills, Time Inc., and Electrolux use Lytics’ AI- and data science-powered decision engine to earn higher return on ad spend, improve customer retention, increase conversion rates, and ultimately deliver higher customer lifetime value. Ways to start using Lytics customer data platform:

  • Build real-time customer profiles with Lytics identity resolution and deliver the right experience at the right time in any channel
  • Identify customers “likely to buy” or “likely to churn” using predictive models based on first-party behavioral data, AI, and data science.
  • Serve customers personalized experiences using the tools your marketing teams already use with integrations to Marketo, Salesforce, Facebook, Google Ads, and plenty more.
  • Deliver personalized content and product recommendations in real-time based on AI-powered affinity insights. • Track customer engagement across all of your digital tools and channels so you can automatically optimize their experiences.

Web: www.lytics.com     email: info@lytics.com    blog: www.lytics.com/blog

Twitter: @lyticsio    LinkedIn: lytics   



Mastercard SessionM




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Meiro is a native, purpose-built, data-first CDP, identifying customers and their detailed journeys across various touch-points and devices.

With a background in data engineering, we offer a full stack CDP built on a robust data integration platform. With an intuitive interface for access to segmentation and data activation, users can elegantly activate the right data in any marketing tool. Built for Enterprise and specially regulated industries – Meiro offers private installations in either cloud or on-premise as well as a managed solution in every major cloud, everywhere in the world. Meiro integrates online & offline modern and legacy systems, and also creates 1st party cookie repositories to prepare organizations for the Ad industry changes.

With a headquarter in Singapore and R&D in the Czech Republic, we help to track hundreds of million customer profiles for enterprise clients in Asia Pacific & Europe.

Web: www.meiro.io     email: hello@meiro.io    blog: https://www.meiro.io/blog/

Twitter: @Meiro_io    LinkedIn: meirocdp   

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Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights is a real-time enterprise grade customer data platform (CDP). The application is built on a hyper-scale Microsoft Azure platform providing powerful analytical capabilities using Microsoft AI and Azure-based machine learning models. Customer Insights delivers a comprehensive viewof customers by unifying data across diverse sources and uniquely enriching profiles with proprietary, first party audience signals. As a self-service solution, Customer Insights enables quick time to initial value with zero to minimal consulting engagement. It can also be easily extended and customized with the Microsoft Power Platform for even richer data processing. Customer Insights is used across industries by companies of all sizes –delivering marketing, sales, and service professionals the ability to personalize engagement at every touchpoint.

Web: dynamics.microsoft.com     email: D365customerinsights@microsoft.com    blog: cloudblogs.microsoft.com/dynamics365/topic/customer-insights/

Twitter: @MSFTDynamics365     







n3 Hub






Sponsor Gold Real.pngNetcore Solutions

Netcore Solutions is a global Marketing Technology company that offers solutions to help brands and enterprises in customer acquisition, engagement, and retention. The first and leading Marketing Automation, Analytics and AI/ML solutions provider in India, Netcore was established in 1997 by Rajesh Jain, an Internet pioneer. Netcore’s product suite includes Smartech and Pepipost. Smartech is an AI-powered growth marketing platform. Pepipost is an API based Email delivery platform.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Thomas Cook, GoAir, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra, BabyChakra, Dream11, Reliance, Vodafone, ITC, OLA, Pfizer along with International brands PizzaHut Malaysia, Malindo Air, Philippine Airlines, Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore with its innovative marketing technology, delivers 8+ Billion emails & 3+ Billion SMSs a month, creating 11+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Netcore is headquartered in Mumbai, India with offices in SEA, USA, MEA and an employee base of 500+.

Web: www.netcoresmartech.com     email: sales@netcoresmartech.com    blog: netcoresmartech.com/blog

Twitter: @NetcoreSmartech    LinkedIn: netcore-smartech   

Sponsor Real.pngNextGuest

NextGuest is a hospitality technology, CRM, website, and digital marketing firm that provides hoteliers with everything they need to thrive in the digital world. NextGuest offers industry-leading CRM and website CMS technology supported by powerful, integrated business intelligence. We marry the power of data with hospitality digital best practices to uncover unique strategies that apply to everything from website design, digital marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests.

Web: https://www.nextguest.com/     email: hello@nextguest.com    blog: https://www.nextguest.com/blog

Twitter: @nextguest_hq    LinkedIn: nextguest   



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NGDATA helps brands in data-driven industries, such as financial services, telecom, utilities and hospitality, to drive connected customer experiences. Our CDP and Digital Transformation Services put people at the center of every business via Customer DNA, which continuously learns from behavior to deliver compelling experiences for brands across the globe. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific.

Web: www.ngdata.com/     email: info@ngdata.com    blog: www.ngdata.com/blog/

Twitter: @ngdata_com    LinkedIn: ngdata   













Openprise Data Orchestration and Agile CDP solutions automate hundreds of painful, manual processes to deliver a crystal-clear, 360-degree view of customers and prospects across your entire martech stack. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single, no-code platform to automate hundreds of processes like list loading, cleansing and enrichment, segmentation, account scoring, and many more. Openprise is designed from the ground up for CRM, so it has all the best practices, business logic, and data companies need to clean up their data, focus on the right targets, and scale up their operations to grow revenue faster.

Web: www.openprisetech.com     email: info@openprisetech.com    blog: www.openprisetech.com/blog

Twitter: openprisetech    LinkedIn: openprise   

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Optimove is the Science-first Relationship Marketing Hub. With a Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.


  • Bespoke customer model built by Optimove’s Data Science team based on clients’ customer data.
  • Predictive model based on customer data, machine learning and AI that surfaces actionable customer insights and generates predictions such as Future Value and Risk of Churn to enrich your segmentation options.
  • Smart campaign orchestration engine based on both real time and historical data ensures customers receive the most relevant message across marketing channels for all customer interactions.
  • Incremental contribution measurement of each single or series of campaigns to custom business KPIs.
  • Marketing performance optimization based on machine learning and AI for self-optimizing campaigns and customer journeys as well as the surfacing of actionable recommendations.

Web: www.optimove.com     email: info@optimove.com    blog: www.optimove.com/blog

Twitter: @optimove    LinkedIn: optimove   

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More than 30,000 organizations of all sizes rely on Oracle Cloud Applications to run their most important front- and back-office business operations. Each suite of applications is designed to work together to help eliminate IT complexity and maximize the benefits of data. Built and run on Oracle Cloud Infrastructure, the applications deliver the scalability, security, and performance today’s businesses demand.

Oracle’s enterprise grade Customer Data Platform, Unity was built from the ground up. The cloud application was first released to the market in 2018 and focuses on delivering seamless and hyper-personalized customer experiences across your destination of choice.

Web: www.oracle.com/cx/customer-data-platform/     contact: www.oracle.com/corporate/contact/     blog: blogs.oracle.com/cx/category/cx-marketing

Twitter: @Oracle    LinkedIn: oracle   

Predictable Media


Piwik PRO










QuickPivot is the premier customer data platform for brands looking to know, target and engage their customers. Our technology empowers marketers to rapidly make data-driven decisions and develop advanced cross-channel campaigns that drive timely, relevant customer experiences.

QuickPivot allows brands to consolidate, cleanse, match and enrich all of their first party data and activate it to any endpoint to support strategic marketing campaigns. The QuickPivot platform is backed up by a services team laser-focused on one thing: client success. The team works side-by-side with clients to get them up-and-running and continuously helps them optimize and scale. Learn more today.

Web: quickpivot.com     email: info@quickpivot.com    blog: blog.quickpivot.com

Twitter: @QuickPivot     LinkedIn: quickpivot   





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Redpoint Global Inc.

Redpoint Global optimizes customer engagement across the enterprise, providing a customer data platform for brands to deliver consistent, contextually relevant experiences across all interaction points. Redpoint’s technology taps into any and all data sources – streaming and batch – while resolving anonymous to known customer identities using the most advanced probabilistic and heuristic algorithms. The platform’s precise customer views combined with advanced analytics and real-time intelligent orchestration power leading enterprises to help them achieve sustainable, profitable revenue growth.

Web: www.redpointglobal.com     email: contact.us@redpointglobal.com    blog: www.redpointglobal.com/blog/

Twitter: @RedpointGlobal   LinkedIn: redpoint-global-inc   

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Relay42’s platform for Intelligent Journey Orchestration empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys. Relay42 gives businesses the freedom, flexibility and agility to build sustainable customer relationships, using valuable customer data as a baseline.

Global brands including Air France-KLM, Heineken, and Mazda rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. Relay42 is the only platform built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints.

Web: www.relay42.com     email: info@relay42.com    blog: https://relay42.com/resources/blog

Twitter: Relay42   LinkedIn: relay42   



Retention Science


Sponsor Gold Real.pngSalesforce Customer 360 Audiences

Salesforce is the world's #1 customer relationship management (CRM) platform. Our cloud-based CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage – simply log in and start connecting to customers in a whole new way. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. CRM helps companies understand their customers’ needs and solve problems by better managing customer information and interactions – all on a single platform that’s always accessible from any desktop or device.

Web: www.salesforce.com/products/marketing-cloud/customer-data-platform   email: contact-us  

blog:  www.salesforce.com/blog   Twitter: salesforce    LinkedIn: salesforce   



Sponsor Gold Real.pngSAP

With first-party data at its core, SAP Customer Data Platform unifies customer data sources, respects data privacy, and activates rich insights in real time to exceed customer expectations. Our highly scalable and highly available CDP connects with front and back-office systems to ensure every engagement across the customer lifecycle is hyper-personalized. The result is more revenue opportunities, less operational strain, and a shift toward enterprise-wide customer centricity.

Web: www.sap.com     email: Request a Demo    blog: www.the-future-of-commerce.com/cdp-customer-data-platform

Twitter: SAPCXDataCloud    LinkedIn: sapcx   


SAS is an analytics leader. Combining analytics, customer intelligence and data management software and services, SAS helps customers at 83,000 sites globally to make better decisions faster. For CX leaders, SAS provides enhanced CDP capabilities that facilitate evolving CX needs now and into the future. SAS delivers the ultimate analytical advantage – powered by AI and automation. We operationalize business strategies and marketing tactics in a hybrid cloud environment – combining on-line and off-line data, dynamically updating profiles and segments, providing sophisticated real-time analytics, and activating insights beyond marketing for great customer experience functions across the organization. The result? SAS Customer Intelligence takes you from data to insight to action and elevates customer experiences for profitable brand differentiation.

Web: www.sas.com     email: Kate.Parker@SAS.com    blog: www.sas.com/en_us/resource-center.html

Twitter: SASSoftware    LinkedIn: sas   


The issue of customer relations depends directly on the quality of customer knowledge.

Scal-e helps brands deliver the right message, at the right time, to the right person and through the right channel.

Without precise and up-to-date customer intelligence, it is impossible to build quality, personalized, and relevant relationships. An impeccable Customer-Centric Database is, therefore, necessary to effectively manage relational strategies, recruit, animate or develop long-term loyalty.

With the implementation of a 100% custom DataMart, Scal-e helps to capture and organize data around Unified Profiles to personalize omnichannel interactions while having relevant, reliable, and actionable information available in real-time.

The platform architecture is designed to execute rich, fluid and Real-Time relational strategies by connecting complementary modules to this reliable and custom DataMart. Business users can create audiences (scores, aggregates, segmentation, targeting, ...), orchestrate communications on all channels or perform analytics with native integrations of Business Intelligence or Reporting Tools.

Scal-e's 5 modules :

  • Data Management (collection, processing, standardization, profiles unification, ...)
  • Audience Builder (scores, segmentations, aggregates, ...)
  • Omnichannel Orchestration (email, SMS, social networks, digital mobile passes, ...)
  • Loyalty Management (loyalty programs, SmartForms, …)
  • Customer Intelligence (custom dashboards, analytics, ...)

Web: scal-e.com     email: info@scal-e.com   

Twitter: scale_martech    LinkedIn: scalemartech   

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Simon Data

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands to develop and deliver incredible personalization capabilities without needing to build and maintain massive bespoke data infrastructure.

Web: simondata.com     email: hello@simondata.com    blog: www.simondata.com/resources

Twitter: @simon_data    LinkedIn: simon-data   











Tata Consultancy Services


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Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.

Trusted by over 1,000 enterprises worldwide, Tealium provides a Data-First, vendor-neutral Customer Data Platform. It’s called this because it focuses on the data first and foremost (how it is collected, unified, and then accessed through other tools). By taking a data-first approach, companies can build a future proof best-of-breed tech stack.

With a comprehensive single view of the customer integrated across the tech stack, brands can drive actions in each channel using insights from across all channels. The Tealium Customer Data Hub enables organizations to build a comprehensive and actionable customer profile as the foundation for personalized customer experiences.

Web: www.tealium.com     email: info@tealium.com    blog: www.tealium.com/blog

Twitter: @tealium    LinkedIn: tealium   

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Teavaro truly connects people, brands and media owners across any media and device, helping you deliver a personalised marketing experience that drives conversion and reduces media wastage. As 80% or more of your customers and prospects are online every day, we facilitate reaching that audience by engaging them whenever and wherever best. We provide a unique marketing identifier under your control, letting you activate customer data in a privacy-compliant way across your existing marketing and ad tech stack. Our cloud-based solution is designed for scale, fast setup and real-time performance, providing cost reduction, higher revenues and increased customer advocacy.

Web: teavaro.com     email: info@teavaro.com    blog: teavaro.com/blog

Twitter: @TeavaroLtd    LinkedIn: teavaro-limited   

Sponsor Africa+Real.pngTerragon

Terragon is Africa’s leading Data Marketing Technology company that uses an aggregation of online and offline data, and predictive scoring to help brands, marketing agencies and platforms accurately target people across channels and devices. We aggregate and enrich difficult-to-source consumer data, generating measurable outcomes for our clients. With the use of Terragon data platforms, we enable companies intelligently connect to over 350m mobile customers in Africa through web and non-web channels. Our vision is to help create intelligent connections between brands and their customers at scale. Our clientele includes: Financial institutions, Consumer groups and SME'S with over 20 Enterprise customers.

Web: terragongroup.com     email: marketing@terragonltd.com    blog: https://terragongroup.com/blog

Twitter: @TerragonGroup    LinkedIn: terragon-limited   



The Data Agency (Invenna)






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Treasure DataSponsor Europe Founding+Real.png

The Treasure Data Customer Data Platform (CDP) helps you harness and analyze the information you need to create a data-driven enterprise. We bring all your data together for a single, actionable view of your customer. Only Treasure Data CDP handles the scale, security, and complexity required by a global enterprise in a way that empowers business decision-makers to deliver a superior customer experience and creates a unique competitive advantage. We empower you to better know your customers, engage in meaningful ways along the entire customer journey, measure your success and grow your business.

Web: www.treasuredata.com     email: info@treasuredata.com    blog: blog.treasuredata.com

Twitter: @treasuredata    LinkedIn: treasure-data-inc-   



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Twilio Segment

Segment is the leading customer data platform (CDP) that helps brands accelerate growth by making good data accessible and beneficial for all teams.

Unlike legacy cloud suites, the Segment CDP takes a modern approach that allows every team to make data-informed decisions and deliver real-time personalization. Segment is used by thousands of the most innovative brands in the world—including IBM, Peloton, Intuit, and Instacart—to power digital transformation, build a complete understanding of the customer, and create world-class customer experiences.

Web: www.segment.com     email: sales@segment.com    blog: segment.com/blog

Twitter: @segment    LinkedIn: segment-io   



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Upland BlueVenn

Upland BlueVenn provides an omnichannel customer experience solution powered by its Customer Data Platform that creates a Single Customer View from all online and offline data sources. The platform ingests data in real-time and batch methods, and customizable identity matching rules ensure one golden record for every customer, and the entire memory of all their interactions tied to an individual. Key to BlueVenn is the real-time cleansing and enhancements that improve data quality whenever data enters the system, making it highly relevant for multi-channel brands in retail, financial services, travel/leisure and media. BlueVenn’s omnichannel journey orchestration, customer analytics and segmentation capabilities help its users to unify campaign decisions across channels for improved cross-channel personalization, and integrates with the wider Upland CXM portfolio of products for mobile marketing, email, VOC and web engagement for delivery of communications.

Key features of the Upland BlueVenn solution include:

  • A unified customer view for an accurate, compliant, de-duplicated and enriched customer database.
  • ‘Train-of-Thought’ analytics to iteratively query large volumes of data, rapidly turning insight into action.
  • Customer journey orchestration to automate complex omnichannel campaigns.
  • Powerful segmentation and predictive modeling tools to target precise audiences.
  • Integrated channels for email, mobile app marketing, SMS, Direct Mail, Voice of Customer (VOC) and real-time web personalization/engagement.

Web: www.uplandsoftware.com/bluevenn/     email: bluevenn_marketing@uplandsoftware.com    blog: https://uplandsoftware.com/resources/

Twitter: @bluevenn    LinkedIn: blue-venn   













Sponsor Europe Real.pngWhite Rabbit

White Rabbit is the guide to the wonderful world of business on line.

White Rabbit is a SaaS software based on a strong CDP concept: it is the first operational CDP. This means that WR, while customer is making all the marketing and business operations, stores in the database all about the customer lifecycle.

The marketing operations available for the customer:

  • Make and connect sites or e-commerce
  • Link and Manage Social Profiles
  • Create Advertising Campaigns and Projects
  • Optimize the job using Collaboration Tools
  • Send Newsletters, Surveys and Sms
  • Create awesome Landing Pages
  • Manage Contacts, Clients, Profiles in a CDP
  • Analyze all the data with the Integrated Analytics
  • Create Content with the Integrated Content Machine
  • Export the Customer Big Data and Analyze with Machine Learning or A.I.
  • GDPR compliant

The company vision is to simplify the access to digital revolution and make “happy business”. This means happier customers with less effort, time and costs.

Web: www.whiterabbitsuite.com     email: barbarossa@whiterabbit.cloud    blog: www.whiterabbitsuite.com/business-school

LinkedIn: whiterabbitsuite   



Yeti Data




Sponsor Gold Real.pngZeotap

Zeotap is a Customer Intelligence Platform (CIP) that helps companies better understand their customers and predict behaviors, to invest in more meaningful experiences. We enable brands to build on a nucleus of first-party data to win new customers and grow their loyal base. Our independent but integrated modules include customer data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to 100+ partners in the marketing ecosystem.

Recognized by Gartner as a "Cool Vendor" (2020) and by AdExchanger as the “Best Data-Enabling Technology” (2019), our platform meets the highest enterprise data privacy and security standards, including GDPR, ISO 27001 and CSA STAR. We serve the world's top brands, agencies and publishers across a dozen countries in Europe, North and Latin America, and APAC. Zeotap is also the founding member of ID+, a universal marketing ID initiative.

Web: zeotap.com     email: newyork@zeotap.com    blog: zeotap.com/news

Twitter: @zeotap    LinkedIn: zeotap   


Zylotech is a self-learning customer data platform that helps marketers create complete customer profiles for targeting revenue opportunities more effectively.

Powered by AutoML, the platform continuously unifies and enriches internal and external data, and performs ongoing micro-segmentation, pattern discovery, and recommendations, all while integrating with a variety of marketing clouds for on-demand accessibility. Zylotech’s cross-industry clients have reported up to a 6x increase in customer lift.

Web: www.zylotech.com     email: info@zylotech.com    blog: www.zylotech.com/blog

Twitter: @zylotweet    LinkedIn: zylotech   

The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.


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