We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).
Because the typical methods just don't cut it.
Doug Gross, CEO at NGDATA, throws light on how banks can build valuable, relevant relationships with the customer by means of real-time, personalized interactions.
Watch this short video to learn how Optimove scale their CRM marketing through AI-led customer journeys.
Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.
Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.
See how an Intelligent Engagement Platform can help you engage better with your customers and build more successful relationships.
Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.
Join the former Chief Digital Officer at Spark44, Acxiom, and Treasure Data for a webinar full of insights into how the COVID-19 pandemic has changed the automotive industry.
Meet Raj, the self-proclaimed Natural Recommender, who believes nothing, rather no-one can beat him when it comes to giving the right recommendations! Well, there’s someone in town to burst his bubble.
Learn what a CDP is and how to act on the data it gathers.
Learn how multi-model machine learning systems can deliver world class personalization experiences.
CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids' customer relationship journey.
The new Customer Engagement Suite is a complete lifecycle solution - from acquisition through loyalty.
Acxiom and Exponea provide you with a step by step guide to help you build out and accelerate your transformation roadmap.
SAS Customer Intelligence 360 augments traditional customer information with contextual data and AI to create highly personalized dynamically changing recommendations.
Learn what types of data you can store in a CDP and how the utility & energy industry can act on it.
Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.
Franklin Sports and America's Test Kitchen join BlueConic to talk about the ins and outs of getting a CDP up and running, including their specific goals when implementing a CDP and the results they saw.
See various analytics tools in action in the Smartech app.
Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.
With Data Talks Customer Data Platform you can collect, analyze and act on your data to create an outstanding customer experience. There is no better way of explaining complex ideas than with legos.
Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.
Join Joel Powell and Ashley Lockridge, Principal Marketing Consultants at Cheetah Digital, to learn how retail email marketers can be successful during the COVID-19 crisis.
SAS Customer Intelligence 360 gives digital marketing a major performance injection helping you to understand each customers journey by channel and time and optimizing every journey with real-time interventions.
Discover the power of personalization in creating optimal customer experience.
Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.
Discover how NGDATA accelerated Belfius' digital transformation and developed best-in-class customer insights to drive the business.
Holly Arrowsmith, Marketing Manager for Social Media, SEEK discusses how SEEK established industry-leading CX practices.
Today's customers expect real-time engagement. To close the gap between expectations and experience, learn how you can leverage real-time data and decisions to orchestrate real-time customer interactions.
Econsultancy and Cheetah Digital's CMO, Richard Jones, gives you a great insight into the consumer's POV along with examples of how to execute best practices.
Bob's Discount Furniture explains how BlueConic fit into a larger vision of their digital transformation and explains what it takes to put customers at the center of the enterprise.
Manuel Hinz and Dr. Markus Wuebben (founders of CrossEngage) analyze and assess current trends in CRM and marketing.
Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.
Epson America's Scott Sturcke (Director, Online Marketing) and Nick Huang (Senior Web Analyst) discuss how partnering with Tealium helped them create a strong business intelligence practice.
Join Cheetah Digital's Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.
BlueConic's SVP of Strategy explains why retailers need a CDP.
This webinar explores how enterprise networking leader Extreme Networks used intent to shorten sales cycles and close bigger, better deals.
Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy
This video portrays the otherwise invisible customer heroes who fill CRM with life.
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.
Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.
In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.
Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.
CDP Institute founder David Raab shares trends he is seeing across retail and other B2C verticals.
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
Jared Geurts, Senior Director, Analytics, Utah Jazz explains how this NBA team unlocked the power of its customer data to offer personalized ticket packages and offers.
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines' AI-platform and data foundation.
Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.
BlueVenn Principal Consultant Jim Kelly explores multi-channel customer journeys in detail and discusses concepts such as ‘cross-journey communication’ to manage the customer experience.
Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.
Chris Chapo of The Gap shares his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success.
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can’t provide a complete picture of each visitor’s true interests and intent.
Josh Francia, VP of Marketing at LendingTree, explores the cutting edge of AI in marketing and explains what it's like to work with Blueshift's Customer Data Hub
How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.
QuickPivot's Laura Tentas describes the differences between a Customer Data Platform and a CRM.
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).
Key differences between CDPs and DMPs, top benefits of each technology, how they co-exist, and why pairing them drives a more powerful marketing stack
This video describes how Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.