Making the Most of Your CDP: From Understanding to Engagement (NGDATA)

Join our panel of experts as they describe the journey from customer insight to successful engagement.

Choosing the Right CDP for You (Arm Treasure Data)

Learn how to sift through the different types of CDPs and select the one that best meets your needs.

CDPs and Privacy: A Way Forward (CDP Institute)

Discover how a Customer Data Platform can help you manage privacy, including that of children, in the face of growing regulations.

Supercharge Your Market Reach with Data Enrichment (Arm Treasure Data)

Learn how data enrichment helps marketers to improve reach, understand consumer data, and enable third-party data for cross-channel campaigns.

Why CDPs Need Data Analytics (Optimove)

How demographic, behavioral and predictive analytics can be combined in a CDP to enable marketers to uncover the next best action for each customer.

Industry Dive Makes a Big Splash with the Lytics CDP (Lytics)

Industry Dive took the plunge with Lytics and came up a more than 40% increase in click-throughs, that ultimately led to a significant boost in email newsletter subscriptions.

Win and Retain More Customers with Predictive Intelligence (Blueshift) 

Use predictive segmentation and recommendations to activate your data and orchestrate personally relevant, cross-channel experiences across the customer lifecycle.

Personalized Offers at the Point of Sale (SessionM)

How a CDP enables brands to liberate transaction data to drive targeted, profitable promotions quickly and easily.

The Golden Record: Identity Resolution for Competitive Advantage (RedPoint)

Learn how leveraging a robust Customer Data Platform with a strong Golden Record enables marketers to enhance how the customer experience is delivered.

How to Write a CDP RFP Based on Your Business Needs (BlueConic)

In this webinar, you get: a framework to understand your business challenge,  sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.

CDP Industry Overview (CDP Institute)

Customer Data Platforms are widely discussed but poorly understood.  This session introduces the topic and lays the framework for subsequent Webinars in the CDP Institute Webinar series.

Physical Meets Digital: Creating True Omnichannel Retail with a CDP and IoT (Arm Treasure Data)

The future of personalized shopping is upon us. RFID sensors, smart screens and augmented reality allow forward-thinking retailers to leapfrog their competition.